problem

83% of people around the world are feeling stressed but only 24% talk about it with their doctor. Though the symptoms are often invisible, when we ignore stress, it escalates until it manifests into chronic illnesses that can be life-threatening. How could we help people comfortably talk about their stress and make it easier to manage before it’s too late?

solution

The Cigna StressWaves Test

As leaders in health innovation, Cigna set out to democratize stress detection. The StressWaves Test is the world’s first voice-activated stress tool that analyses your current level of stress by simply talking into your phone. This revolutionary new voice detection technology works on all laptops and mobile devices and serves as that vital first point of contact to detect the real severity of stress. All it takes it 90 seconds and a quiet place to talk.

 
 

launch film

We launched the test with an upbeat motion graphics film catered to our social media audience inspired by the use of circles and spheres usually used in voice detection technology.