Cigna: See Stress Differently (Stress Portraits)
problem
Stress doesn’t just affect us mentally or emotionally, but physically too. According to the World Health Organization, stress is a contributer to 41 million preventable deaths every year, leading to chronic illnesses such as heart disease and Alzheimer’s. But with the sign’s and symptoms invisible, how can people control something they can’t see?
solution
We created a kit that visualised stress for the first time. Partnering with award winning artist Sean Sullivan, we built an algorithm that created personalised stress portraits using biometric data, showing people their stress in real-time.
Cannes Lions 2021:
Silver, Health & Wellness: Data Visualization
Shortlist. Digital Craft: Data and AI
the art
the kit and experience
the kit was launched in
10 countries around the world.
U.K., Taiwan, Spain, Kenya, Hong Kong, Thailand, Belgium, U.S.A., Singapore, U.A.E.
We invited celebrity guest Gabby Logan to be our host to introduce the experience at an exclusice launch event, and lead a panel discussion with Cigna experts to raise awareness on the importance of understanding and taking control of stress.
marketing film and key visuals
Each visualisation was retouched in film and stills to match the size of the talent it was paired with.
We created 84 variations of the films for each market and media.
