problem

When flying economy, the perception is to pack everything you might possibly need through a flight. Extra chargers, an extra jacket, takeaway food. We’ve all been there.

Amongst millennials, Cathay Pacific is seen as a premium airline, with premium prices and an Economy Class not worth the money. Along with the introduction of it’s new fleet of A350-1000s, also came a brand new redesign of their Economy Class,
with a vast array of amenities and comfort that could be experienced like never before.

How could Cathay Pacific change the perception of what it means to fly Economy in their new aircraft?

solution

Through a light-hearted and action packed TVC, we reminded our millennial audience that with Cathay Pacific’s new Economy Class, you only had to ‘Pack for your trip, not your flight.’

Gone are the days where you bring extra luggage with you on board. The New Economy Class has everything you need, from a 6-way headrest, in-flight wi-fi and a brand new quality inflight entertainment system.

Watch the film below: