The Altitude Brew: Betsy Beer
Betsy Beer: The World’s First Beer Scientifically Crafted for 35,0000 ft
When we fly, cabin pressure and and altitude can dull our palette by up to 30% - often ruining the taste of food and drink. Some airlines try to enhance the flavour of food, but what about the world’s favourite alcoholic beverage?
This presented an opportunity for Cathay Pacific, who needed an innovative way to change negative perception about their customer service.
We called it ‘Betsy’ after Cathay Pacific’s very first aircraft, and fused aviation science with a reinvented brewing process to combat the effects flying has on our sense of taste.
Watch our case study below
We launched betsy on selected routes, starting a global conversation
about airline innovation, with demand reaching staggering heights
